The stacked headline
The headline is three lines of one wide face: solid, then outline, then gold, laid over one dark photograph from the chair.


A barbershop in Akron, on one page.
A concept build. I invented the business and built its site.

Fade House is invented: a barbershop in Akron with four chairs, walk-ins welcome, and a menu built around skin fades, beard work and hot towel shaves.
It sells the feeling of walking out sharper than you walked in, so the page dresses like a fashion editorial instead of a barber pole.
Walk in. Walk out different.
The headlines are set in Syne at its widest, and everything you read is in Manrope. The colors are coal, bone and one gold.
The headline is three lines of one wide face: solid, then outline, then gold, laid over one dark photograph from the chair.
The prices are set like a restaurant menu, with dot leaders running from each service to its price.
This is the same homepage on a phone, top to bottom. I lay out the phone version on its own, so nothing is shrunk to fit.