(330) 814-2352 Call Start a project

Panel Forge

A comic shop on Madison Avenue in Lakewood, built as one comic issue.

A concept build. I invented the business and built its site.

A scale model of the Panel Forge website.
The Panel Forge homepage.
The Panel Forge homepage as it opens in a browser on a 14-inch MacBook.

Read in panel order.

Guided view

The opening story is one comic page, and scrolling moves the camera from panel to panel in reading order, the way a comics app reads a page.

A comic page of panels showing the shop owner unpacking new books.

Hold for pickup

On the New this Wednesday rack, holding an issue slides a Mylar bag over the cover. Held issues follow you from page to page in a hold list.

A rack of new comic covers, each with a “Hold for pickup” button.

The gate

At ten on Wednesday the shop gate rolls up, and one hand-set sound effect breaks out of its panel.

A comic panel with the sound effect KRRRAAANK as the shop gate rolls up.

This Wednesday, on a phone.

This is the same homepage on a phone, top to bottom. I lay out the phone version on its own, so nothing is shrunk to fit.

The top of the Panel Forge homepage on a phone.

A shop that reads like an issue.

Panel Forge is invented: a comic shop on Madison Avenue in Lakewood, run by a former inker who still draws every sign in the store. New books go up every Wednesday at ten.

Its customers already read comics, so the site reads like one: a cover, a story told in panels, a rack of new books, a letters page for the questions, and a footer set like the fine print inside a comic’s cover.

Your Wednesday comics, already pulled.

Bowlby One sets the masthead, the headlines and the sound effects, and Shantell Sans sets everything lettered, the way a letterer fills a balloon. The colors are gutter black, newsprint, brick red, process yellow and cyan, with the color plates printed a hair off-register.

Six pages, one issue.

Want one built like this?